For today’s real estate professionals, creating quality website content, listing descriptions, ads, emails, social posts and more is impossible to do alone.
Yet many resist hiring a copywriter due to the perceived costs. In reality, bringing on specialised writing expertise pays dividends.
Consider these 10 benefits of hiring a real estate copywriter for your business:
1. Increased Lead Generation
Compelling copy converts. A copywriter optimises content to boost engagement, clicks and conversions. More leads directly translate to more deals closed.
2. Improved Search Visibility
A copywriter incorporates SEO best practices into all content. This helps you rank higher in search engines and get found by buyers.
3. Fresh Ideas and Creativity
Stale, DIY content quickly becomes obsolete. A writer brings a new perspective and ideas.
4. More Time to Focus on Core Activities
Writing is time consuming. Outsourcing it allows focusing energy on selling, servicing clients and running your business.
5. Higher Quality Content
Professional writers deliver polished, impactful copy – a cut above what the average busy agent can produce alone.
6. Expanded Content Marketing Output
Writers work quickly. You can publish way more content across channels with their help.
7. Audience Insights
Experienced copywriters know how to connect with target readers on an emotional level.
8. Expert Messaging Strategies
Beyond writing skills, copywriters are masters at crafting messages that motivate actions.
9. Objective Perspective
It’s hard to write objectively about your own listings and services. A copywriter brings an unbiased perspective.
10. Content Optimisation Over Time
Writers constantly refine content based on performance data to improve results.
While the cost of hiring a real estate copywriter is a budget line item, the tangible ROI they drive through better marketing makes it an astute investment.
find an amazing real estate copywriter today!
After reading this, you probably want to get started enjoying these benefits for your own business right away.
The key is finding the right match – an expert writer who also understands real estate.
Look for these indicators of an excellent real estate copywriter:
- Specialisation in real estate content vs. generalists
- Samples of past real estate work in their portfolio
- Existing relationships and results in the industry
- Personality and communication style you mesh well with
Move your marketing to the next level by hiring specialised copywriting talent to support you. Don’t let creating quality content continue to be a struggle.
