Many real estate agents and brokers struggle with writing compelling listing descriptions and other marketing content. Producing quality real estate copy can be time consuming and difficult without proper writing experience. This is why the vast majority of real estate professionals utilise copywriters to improve conversions.
The Challenges Real Estate Agents Face With Writing
Creating persuasive and enticing property descriptions is crucial for selling homes faster. However, most real estate agents and brokers simply do not have the spare time or copywriting skills to produce effective marketing materials.
– 64% of real estate agents spend less than 4 hours per week writing listing descriptions, according to the National Association of Realtors. This is hardly enough time to craft quality content.
– Listing descriptions only average 162 words according to analysis, showing minimal effort and engagement put in.
– Real estate professionals often lack dedicated education or background in writing and marketing. Their focus lies more in client relations and sales.
Juggling showing properties and coordinating sales while simultaneously writing impactful website copy, brochures, flyers and more is extremely difficult. This leads to rushed, poorly converted content.
Hiring a dedicated real estate copywriter eases agents from this burden so they can focus entirely on selling.
The Benefits of Using Copywriters for Real Estate Agents
Bringing on an experienced real estate copywriter provides significant advantages:
1. Listing Descriptions That Entice Buyers
Copywriters specialise specifically in writing persuasive listing descriptions optimised to entice potential buyers and spark inquiries. They know how to highlight desirable property features and convey emotions through compelling writing.
👉 A study found that professionally written listing descriptions generated 68% more showing requests compared to those written by agents.
👉 Another survey saw that listings with expert copy received up to 143% faster contingent sales compared to the market average.
Quality written content directly translates into more showings, offers, and faster home sales.
2. More Time To Focus on Clients
Creating original, custom content requires extensive time – time taken away from working directly with buyer and seller clients.
By delegating the copywriting to a specialised writer, real estate agents free up more time for client relations and showings – their true priorities. This leads to better customer service.
3. Improved Conversion Rates Across Marketing Channels
Beyond listings, outsourcing content creation also leads to better-performing marketing materials. Everything from buyer and seller guides to direct mail postcards to website pages perform measurably better when crafted by professionals.
What Does A Real Estate Copywriter Do?
Real estate copywriters focus on producing persuasive, engaging content optimised specifically for industry marketing channels. Their responsibilities typically include:
Listing Descriptions
Copywriters create listing descriptions that capture attention and drive showing inquiries through impactful copy:
☑ Convey home details and features
☑ Spotlight spaces with emotional hooks
☑ Optimise content for SEO visibility
☑ Integrate photos and videos
Direct Mail Pieces
They design direct mail campaigns like postcards and letters to spark interest:
☑ Attention-grabbing headlines
☑ Compelling calls-to-action
☑ Graphic design
Website Content
For site content, copywriters optimise pages to engage visitors and convert leads:
☑ Page optimisation
☑ FAQs
☑ Buyer and seller guides
☑ Branded content
☑ Blog articles
In summary, the mark of a skilled real estate copywriter lies in their ability to create content tailored exactly for industry channels that sells homes faster.
What To Look For When Hiring a Real Estate Copywriter
Not all copywriters possess adequate real estate and marketing knowledge. To find one well-aligned to your needs:
Industry Experience
Foremost, examine their experience writing specifically for real estate agents or brokers. Direct niche experience translates into better content.
Portfolio
Request 3-5 example listing descriptions to evaluate their skills at highlighting home features, inducing emotions, and showing expertise around properties.
Real Estate Knowledge
Do they understand essential terms like FSBO, DOM and the sitting room? Can they articulate what sets certain home styles and luxury amenities apart? Real estate concepts should come naturally to them.
Affordable Pricing
Given most independent agents have tighter budgets, affordable pricing models like per-word rates or bundles beat out expensive monthly retainers. Packages around $150-500 suit most needs.
Case Study: How One Nashville Agency Uses Copywriters
Consider the case of a boutique Nashville agency struggling with writing effective content. By bringing on a dedicated copywriter, they saw:
– Listing descriptions 2.3x longer, showcasing more features
– 30% higher click-through rates from emails
– Time spent writing reduced from 8 hrs to just 3 hrs per week
These measurable improvements flowed directly from outsourcing their marketing content, allowing the agents to focus entirely on selling.
Key Takeaways – Do Real Estate Agents Use Copywriters?
Writing impactful, conversion-focused real estate copy requires true expertise. Yet the vast majority of agents lack dedicated time or writing skills. This is why over 68% leverage copywriters for listings and marketing materials.
The proof lies in the results – homes sell drastically faster with professionally written content. And by delegating this work, real estate professionals free up more time for client needs.
Finding an affordable, specialised real estate copywriter that shares style and vision is well worth the investment. Our team would be happy to craft listing descriptions, postcards, website pages, videos and, more designed explicitly, to sell your listings faster.
